The birth of Four Twenty-Two
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead
Let’s start at the begging. Our story begins on a ski trip of four friends (two best friends & one couple). No, that is not where four twenty-two comes from, but it is a nice coincidence, right? All of us with normal everyday jobs, making our way through life. Driven to do the right thing and to feel good about it, we wanted to start a business that it’s not just about making money – we all agreed that we wanted to make our impact on preventing environment pollution, leaving the world a better place for our kids. That’s why we took Earth’s day (April 22nd) as our name, the symbol for our brand’s mission
Sadly, even though still debatable, we cannot be superheroes, but a simple idea was born transforming us into a team (of wannabe superheroes) thriving for a better tomorrow.